CLIENT’S REQUEST:
CLIENT’S REQUEST:
Terra Tè is a tea truck company looking to build their brand from the ground up. As newcomers to branding and marketing, they needed guidance beyond just visuals, they wanted a custom font and a fun trademark that could carry their identity across the truck, packaging, and merchandise.
Terra Tè is a tea truck company looking to build their brand from the ground up. As newcomers to branding and marketing, they needed guidance beyond just visuals, they wanted a custom font and a fun trademark that could carry their identity across the truck, packaging, and merchandise.
DELIVERY:
DELIVERY:
Taking inspiration from branding the client already liked, I designed a custom typeface where every letter fits together seamlessly, with no awkward gaps or spacing. For the trademark, I created a playful character carrying multiple tea orders at once, giving the brand a fun, approachable personality that stood out from typical tea branding.
Taking inspiration from branding the client already liked, I designed a custom typeface where every letter fits together seamlessly, with no awkward gaps or spacing. For the trademark, I created a playful character carrying multiple tea orders at once, giving the brand a fun, approachable personality that stood out from typical tea branding.
RESULT:
RESULT:
The client was completely new to branding and marketing, so we explored several different directions and styles together before landing on the right fit. Throughout the process, I guided them through what worked and why. In the end, they fell in love with the custom font and icon I designed, which became the foundation of their full brand identity.
The client was completely new to branding and marketing, so we explored several different directions and styles together before landing on the right fit. Throughout the process, I guided them through what worked and why. In the end, they fell in love with the custom font and icon I designed, which became the foundation of their full brand identity.
INDUSTRY:
FOOD & BEVERAGE
DISCIPLINE:
BRANDING
TOOLS:
ADOBE
INDUSTRY:
FOOD & BEVERAGE
DISCIPLINE:
BRANDING
TOOLS:
ADOBE
INDUSTRY:
FOOD & BEVERAGE
DISCIPLINE:
BRANDING
TOOLS:
ADOBE
Let's connect!
Let's connect!
Let's connect!