CLIENT’S REQUEST:
CLIENT’S REQUEST:
Tanteo hosts an annual bartending competition, with the finals taking place in Mexico. To support the event, they needed a clear and engaging "How-To" video to guide bartenders through the entry process and encourage participation.
Tanteo hosts an annual bartending competition, with the finals taking place in Mexico. To support the event, they needed a clear and engaging "How-To" video to guide bartenders through the entry process and encourage participation.
DELIVERY:
DELIVERY:
I incorporated animations to clearly walk viewers through the competition entry process. To build excitement, I included dynamic footage from last year’s event.
I incorporated animations to clearly walk viewers through the competition entry process. To build excitement, I included dynamic footage from last year’s event.
RESULT:
RESULT:
Getting the entry process to feel clear took a few passes, but the final video helped drive a strong increase in submissions for the bartending competition.
Getting the entry process to feel clear took a few passes, but the final video helped drive a strong increase in submissions for the bartending competition.
Let's connect!
Let's connect!
Let's connect!