CLIENT’S REQUEST:

CLIENT’S REQUEST:

Tanteo Spirits is expanding beyond tequila with a new line of liquors. The CEO developed this concept in collaboration with his father-in-law, ultimately naming the brand Suegro, the Spanish word for “father-in-law.” The branding takes inspiration from weddings, symbolizing the union of two elements. Just as marriage brings two people together, Suegro represents the harmonious blending of a liquor and a spirit to create a distinctive cocktail.


Tanteo Spirits is expanding beyond tequila with a new line of liquors. The CEO developed this concept in collaboration with his father-in-law, ultimately naming the brand Suegro, the Spanish word for “father-in-law.” The branding takes inspiration from weddings, symbolizing the union of two elements. Just as marriage brings two people together, Suegro represents the harmonious blending of a liquor and a spirit to create a distinctive cocktail.


DELIVERY:

DELIVERY:

Most weddings are filled with photographers, friends, and family capturing moments to be cherished and displayed. Each design draws inspiration from a blend of traditional Mexican and American wedding photography. Featuring an embossed border that highlights the image, evoking the look and feel of a framed photograph.

Most weddings are filled with photographers, friends, and family capturing moments to be cherished and displayed. Each design draws inspiration from a blend of traditional Mexican and American wedding photography. Featuring an embossed border that highlights the image, evoking the look and feel of a framed photograph.

RESULT:

RESULT:

The packaging design was completed and ready for print, but the project was ultimately put on hold before launch.

The packaging design was completed and ready for print, but the project was ultimately put on hold before launch.

INDUSTRY:

INDUSTRY:

FOOD & BEVERAGE

FOOD & BEVERAGE

DISCIPLINE:

DISCIPLINE:

PACKAGING

PACKAGING

TOOLS:

TOOLS:

ADOBE

ADOBE

LEGEND:

LEGEND:

  1. Bouquet of flowers, symbolizing the blessing of the Virgin Mary, a nod to the spiritual traditions woven throughout Mexican wedding ceremonies.

  2. The Suegro himself, the father-in-law figure at the heart of the brand, visually inspired by René Magritte's famous surrealist painting "The Son of Man."

  3. A communion goblet, representing the cup the bride and groom drink from before they're married, a symbol of the union about to take place.

  4. A "We Got Married" truck, complete with a hidden Tanteo Tequila Easter egg tucked in the back, tying Suegro back to its parent brand.

  5. The wedding ring, representing the bride and the commitment being celebrated.

Let's connect!

Let's connect!

Let's connect!