CLIENT’S REQUEST:
CLIENT’S REQUEST:
Colliers and Urban Property Group had a property in Cardiff, California for sale/lease and needed an offering memorandum to showcase its location. Since the building sits in a California surf town, they wanted the materials to feel beachy and evoke that coastal lifestyle, rather than reading as a typical, corporate real estate document.
Colliers and Urban Property Group had a property in Cardiff, California for sale/lease and needed an offering memorandum to showcase its location. Since the building sits in a California surf town, they wanted the materials to feel beachy and evoke that coastal lifestyle, rather than reading as a typical, corporate real estate document.
DELIVERY:
DELIVERY:
To bring that beachy feel to life, I leaned into a vintage surf aesthetic, overlaying a vintage summer tone filter on the photos to hint at the surf town atmosphere. I pulled in beachy fonts to make the office building feel more relaxed and less corporate, in tune with the California lifestyle. Throughout the memorandum, I included building features, market competitors, and other key facts about the location, all presented within that easygoing, coastal theme.
To bring that beachy feel to life, I leaned into a vintage surf aesthetic, overlaying a vintage summer tone filter on the photos to hint at the surf town atmosphere. I pulled in beachy fonts to make the office building feel more relaxed and less corporate, in tune with the California lifestyle. Throughout the memorandum, I included building features, market competitors, and other key facts about the location, all presented within that easygoing, coastal theme.
RESULT:
RESULT:
The property leased quickly once it hit the market. The vintage surf-town aesthetic set the offering memorandum apart from typical, generic real estate materials, and it visibly grabbed more client attention than the standard format.
The property leased quickly once it hit the market. The vintage surf-town aesthetic set the offering memorandum apart from typical, generic real estate materials, and it visibly grabbed more client attention than the standard format.
INDUSTRY:
INDUSTRY:
RETAIL
RETAIL
DISCIPLINE::
DISCIPLINE::
TOOLS:
TOOLS:
ADOBE
ADOBE
Let's connect!
Let's connect!
Let's connect!