CLIENT’S REQUEST:
CLIENT’S REQUEST:
Longfellow is a life science real estate developer that is starting a national broker newsletter titled "The Lens' offering a closer look at the industry from a developer perspective. They requested a logo transition from their traditional brand to reveal the Lens logo, creating a connection between the company and their newsletter.
Longfellow is a life science real estate developer that is starting a national broker newsletter titled "The Lens' offering a closer look at the industry from a developer perspective. They requested a logo transition from their traditional brand to reveal the Lens logo, creating a connection between the company and their newsletter.
DELIVERY:
DELIVERY:
By using the icons of the logos, I was able to reveal the text by masking and using camera motions.
By using the icons of the logos, I was able to reveal the text by masking and using camera motions.
RESULT:
RESULT:
The client was stoked with the logo-to-logo transitions. It was engaging enough that it became the studio's go-to intro for future videos, still in rotation today.
The client was stoked with the logo-to-logo transitions. It was engaging enough that it became the studio's go-to intro for future videos, still in rotation today.
Let's connect!
Let's connect!
Let's connect!